Thursday, February 20, 2014

Lorde the Lord of alternative music



                       Ella Yelich-O'Connor was born in Auckland New Zealand on November 7, 1996. She was also known by her stage name Lorde, is a New Zealand singer-songwriter. She was the child of Sonja Yelich ( a poet ) and Vic O'Connor ( civil engineer ). At age 5, Lorde followed her friend into a drama group and discovered a love of singing and acting. Lorde's mother encourage her to red books and at the age of 12 she was proofreading her master's thesis for her. In 2009, Lorde and friend Louis McDonald participated in, and won, the schools talent show in Belmont Intermediate School. After seeing Lorde's performance in the talent show, McDonald's father sent out recordings of Lorde covering Duffy's hit song " Warwick Avenue " and Pixie Lott's " Mama Do " to various talent scouts. At age of about 13 or 14, Lorde began writing songs with her guitar.
                       Lorde's debut EP. The Love Club, was originally posted on SoundCloud in November 2012 and was available for free download. A music supervisor in the United States heard the EP and played it to Lava Records CEO Jason Flom who subsequently wanted to meet Lorde and sign her to his Universal subsidiary label. The Love Club EP features five songs, including the number one hit " Royals ", was officially released digitally in March 2013 and on CD in May 2013. " Royals " debuted as a single at number one on the New Zealand Top 40. In August 2013, with "Royals ", Lorde became the first female in 17 years to top the US Billboard Alternative Songs Chart. The release of " Royals " in the US in June 2013, 85,000 copies were sold during a single week in July. The song also peaked number one in the US on the Billboard Hot 100. With all these, Lorde became the first solo artist from New Zealand to top the US Hot 100, and the youngest artist to hold the US number one in more than 25 years. Lorde's musical style has been described by AllMusic as a " stylish mix of arty, confessional bedroom pop and club-ready electro-rock ". Lorde described her sound as maturing when working on debut album. Her music draws from electro-pop, but she grew up listening to soul musicians Etta James and Otis Redding. Lorde also stated that her music is also inspired by authors, citing Tobias Wolff, Sylvia Plath, Walt Whitman, and Leonard Cohen as influences in her writing. She also indicated that she is influenced by artist who originated in the late 1970's era of american Alternative and punk rock.
                           Lorde is a self-identified feminist. As of July 2013, Lorde is a Year Twelve student at Takapuna Grammar School. In January 2014, media articles revealed that Lorde is in a relationship with 24-year-old New Zealand-born photographer James Lowe, whom she met before her music career and both attended the 2014 Grammy Ceremony together. 

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